Religiusitas Pembelian Impulsif dan Stimulus Eksternal Generasi Z dalam Pembelian Online: Studi Kasus Mahasiswa Universitas Jember
نویسندگان
چکیده
This study aims to analyze and test the effect of religiosity marketing external stimulus on impulsive online purchases in generation Z with respondents namely 75 Islamic Economics students at Jember University campus from class 2017 - 2019 years birth 1997 2002. The research used was quantitative method, sampling technique is purposive technique. Based results analysis discussion, there a significant influence for – 2019. Students have tendency not make due awareness about importance religious religiosity, even an that influences buying decision which spontaneously made by respondent.
 Keywords: Religiosity, Impulsive Buying, External Stimulus, Generation Z, Online Buying
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ژورنال
عنوان ژورنال: Jurnal ekonomi akuntansi dan manajemen
سال: 2023
ISSN: ['2459-9816']
DOI: https://doi.org/10.19184/jeam.v22i1.37326